The Storytelling of Boumgrafik | Raise interest in your brand
Corporate storytelling is the storytelling of a brand’s history, values and DNA. Its goal is to increase the commitment of current or future customers to the company, and then convert them into buyers. Here are the origins of Boumgrafik, founded by Mathieu Boum Bouchard, a creative at heart.
Jeune, Mathieu était timide, rêveur, tranquille et à l’écoute des autres. Fils unique et introverti, il avait de la difficulté à se faire des amis. D’ailleurs, il aimait particulièrement les activités qui se pratiquent seuls : jouer aux G.I. Joe en s’inventer des histoires, jouer aux jeux vidéo (Mario Kart !!!) et dessiner. En revanche, il était particulièrement fidèle et loyal envers les amis qu’il avait.
En grandissant, il a senti de plus en plus le besoin de plaire, de connecter avec autrui, et d’être apprécié pour bâtir sa confiance et s’extérioriser.
À l’adolescence, il a réalisé que les arts lui permettaient de socialiser. Il a joint les rangs de l’improvisation et du théâtre, ce qui lui a permis de bâtir un nouveau réseau d’amis et de travailler son estime de soi.
Sa personnalité restait tout de même introvertie. Il demeurait donc souvent dans sa bulle en classe, aux dîners et aux récréations.
He began to use drawing as a form of expression. While drawing, he was able to reveal a part of him and convey his emotions: what was good, what scared him, made him sad or angry. He was inspired by the passions and entertainment of his time: the Mangas, The Simpson and South Park.
Gradually, he started making caricatures of his teachers and he created a cartoon of his student life, which was seen by students. The drawings intrigued all of her comrades and the effervescence quickly spread to the other classes: “It’s cool what you do, man! “Haha, it’s true he’s like that, he! “Hey, could I be in your comic! He became popular thanks to his talent: telling stories while drawing! Students appreciated and connected from now on through his passion. His creative and dreamy side has gradually traced his career.
The rise of new technologies then naturally led to computer graphics, always with the goal of telling stories and entertaining others to create relationships.
This is where he found his true passion: to tell in pictures the history and mission of companies. He understood that he was talented in this area and that he liked that!
The origins of Boumgrafik
Filled with a passion and a talent, Mathieu graduated in graphic design and joined various communication agencies in the following years.
Through his experience in these agencies, as a graphic designer then art director, Mathieu has been able to plan his own business project. His ambition led him to launch, a few years ago, the communication agency 360 ° Boumgrafik, whose objective was to meet the communication needs of its customers through a strategic approach and creative designs.
The identity of Boumgrafik was created especially from the shy and dreamy child, creative and innovative, that he was.
The storytelling of a company: an effective marketing approach
The foundations and DNA of a brand are always important and should be presented through an interesting and thoughtful corporate storytelling.
Every entrepreneur should take the time to think about the origins of his business: what were the initial motivations when creating the brand? How does his story define the current offer of products or services?
Beyond the product or service offered, consumers often fall in love with what the company represents through its history, its values, etc. This is where the storytelling of the brand comes in.