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Revitalizing an existing brand maintains its relevance. This operation allows it to better respond to market developments. This is also essential for retaining customers and attracting new ones.

This strategy involves reshaping the image of your brand. This usually involves changing the visual identity such as the logo and slogan. Also, it sometimes requires a readjustment of values and communication techniques. How’s it going ?

Why revitalize an existing brand?

Consumer needs and preferences are continually evolving. They are constantly looking for innovative and modern concepts. Whether in relation to products, services or even the values of the company. So, a strategy that was effective a moment ago may be obsolete today. Hence the interest in rebranding! Your brand must follow market developments to attract audiences and generate action. This is how revitalization effectively increases your turnover.

How to revitalize an existing brand?

    Assess your brand’s situation

First and foremost, you need to assess your brand’s current situation. How does the public perceive it? What do consumers say about it? What is its position compared to the competition? To do this, conduct a thorough market analysis. Also, for example, do a survey to obtain precise information. Also look through comments on social media and forums.

 Find out about public expectations

Now you know what consumers think of your brand. Now find out what they expect from you. To do this, why not ask their opinion directly? They will appreciate the importance you give to their satisfaction. You can also study their behavior on the market, especially compared to your competitors.

   Redefine your brand image

After the previous steps, you have a clear idea of what your brand image is missing. You can then establish appropriate strategies to revitalize it. Below are examples of measures to take, depending on the situation:

• Change or improve the logo, slogan or even product packaging;
• Redesign the website to make it more attractive and intuitive;
• Redefining brand values;
• Launch new services or products;
• Improve communication methods: tones, vocabularies or even content formats;
• Generate optimized and more engaging content for audiences.

Entrust us with your project!

Revitalizing a brand is a complex mission that requires specific marketing skills. However, the future of your business depends on the success of this strategy. This is why we advise you to entrust the project to a qualified professional. At Boumgrafik, we can take care of the rebranding of your brand. Contact us for additional information on our services! We will be happy to answer you.