Is Google Ads and service companies a good mix?
Service companies operate in the tertiary sector. They therefore provide services, also called intangible goods, in exchange for remuneration. These include, for example, transport, communication, cleaning or consulting companies. Schools and hospitals are also classified in this category. Do these companies mix well with Google Ads?
What is Google Ads?
Google Ads is the advertising tool offered by Google. It allows companies to create and serve ads on the web, so as to precisely target Internet users who are interested in their offers at the time they carry out research on the subject. Depending on the settings chosen, the messages appear above or next to Google search results (or on Google Play), on the Search Network’s partner platforms or on the Display Network. In addition to optimizing the return on investment, this program also facilitates the management of the marketing budget.
Indeed, advertisers are billed only when a user clicks on the advertisement broadcast. In addition, it is up to them to define the daily budget they wish to allocate to their campaigns. They have the option of indicating the maximum amount they are willing to pay for the publication of the ad (bid).
It is then the Google algorithm that calculates the number of times the ad will appear during the day. Finally, they can change the settings at any time, if needed. These are the reasons why this tool is suitable for companies of all sizes.
What are the benefits of Google Ads?
The Google Ads tool has many advantages. Here are its main advantages:
- Ease of use (in addition, you benefit from assistance for your first steps);
- Possibility to personalize the targeting, in particular according to the geographical area or even the devices;
- Cost per click operation and possibility to define the budget allocated to the ad;
- Ability to schedule the publication of ads: start and end of the campaign or time of appearance;
- Ability to choose where ads appear.
Do Google Ads and service companies mix well?
Service companies sell services and also face competition. As a result, they must launch advertising campaigns to publicize their offers and to attract the attention of customers and potential customers. Can they use the Google Ads tool for this? Absolutely.
Indeed, this program is aimed at all companies and institutions that wish to make themselves known to the public and target specific people for an optimal return on investment, whatever their sector of activity.
Google Ads and service companies therefore go hand in hand, whether it is an SME or a large company. At Boumgrafik, we provide you with experts who can take care of your web marketing via Google Ads, Facebook, Instagram and LinkedIn. Do not hesitate to contact us for more detailed information on our services and prices.