Let’s first look at what the visual identity represents. The latter consists of graphically related elements uniquely related. It helps identify and recognize brands and should be at the heart of any company’s communication strategy. An effective visual identity helps to attract attention, attract potential customers, increase brand awareness and strengthen the credibility of the company with partners, employees and customers. It is therefore essential to work well!

Although it is a creative work, the visual identity is created through a well-defined work process. Here are the main steps you should go through when designing your visual identity.

An effective and adapted graphic identity is the result of a thorough analysis. Indeed, you have to know the product and the company perfectly in order to put them in words and images in the most coherent way possible; and consequently design a visual identity that really represents your brand.

Even if you think you know your business, answer a series of questions that may allow you to better define the project.

This first step is therefore a collection of information, thanks to:

This step then takes us to visual exploration.

In the visual exploration stage, you have to work to transfer your brand into a coherent and attractive graphical representation. In short, how would you present your company if it was an image?

It is at this stage that will be realized:

Votre identité commence donc à prendre forme. Vous serez en mesure de projeter votre projet de marque dans le futur.

This stage of creating a visual identity is the moment of refinement. We must proceed to:

You are now a few steps away from the reality and the images and words of your brand!

It’s time to get down to business. It is now necessary to present your brand image on different templates and platforms.

As you can see, designing a graphic identity is methodical and time-consuming. Not only does this work have a creative aspect, but it also includes a deep understanding of the brand and its environment. This makes it possible to present a consistent image on all platforms, at all times and by all employees of the company.

This guide presents Boumgrafik‘s own approach to creating a creative and effective visual identity and can help you understand what needs to be done to achieve an effective and consistent result.

This creative methodology allows us to precisely identify the foundations of the brand, the targeted clientele, the competitors and the market, with the aim of creating a perfectly adapted visual identity. Indeed, we work closely with all customers to offer them solutions lit. We do some research and analysis before we begin the creative tasks to create the most faithful visual communication of the company’s DNA.

via GIPHY