Idonea – Universal Design – Branding

Mandate

Boumgrafik was commissioned to develop the company name, branding, communications tools and website of interior design company Sheila Lanthier, interior designer.

The company offers specialized interior design services for people with physical peculiarities to ensure the well-being of everyone at home.

Deliverables

The general atmosphere of the logo evokes solidity and creative spirit. Linear lowercase typography has a modern and accessible look. The emblem recalls a building plan and highlights several concepts: planning, creation, planning and organization. The door design forming the letter D suggests the opening of the company to the challenges of mobility. The square is reminiscent of space and suggests qualities such as strength, stability and safety being criteria sought for a quality of life.