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Today’s world is ultra-connected. People spend a lot of time on the Internet. They connect in particular to get information. They also find the products and services they need. Faced with this, companies must take care of their digital image. Is yours doing well? Does it live up to your services?

What is digital image?

It is also a question of digital identity. It is about all the traces that your company leaves online. This is all the information visible on the Internet:

• Website;
• Social networks;
• Reviews and comments;
• Appearances of your brand on the Web.

We can say that it is the image that the public perceives through your online activities. Having a solid digital identity is essential. It allows you to seduce, reassure and convince.

How to measure the health of your digital image?

Different aspects must be considered to measure the health of your digital image. These elements contribute to a coherent and beneficial perception of your company on the web.

Relevance of your brand identity and visual identity

• Brand identity: this is how you want to be perceived. This includes your values ​​and mission first. Your brand personality also comes into play. As well as the overall message you want to convey.
• Visual identity: this is the means used to convey your company’s brand identity. The visual identity is first the logo. Then come the color schemes, the font and any visual elements displayed on digital platforms.

All of this must be consistent across all digital media and publications. This is essential to ensure the credibility of your company.

E-reputation

There is nothing like reputation on the Web to measure the health of your digital image! It is the impact of all your digital actions. This is how consumers perceive you through them. So be on the lookout. Monitor reviews, comments and other interactions that mention your business. In the event of negative reviews, take immediate action. You must therefore listen to the public. Respond to them systematically. Whether it is for a positive or negative review. This shows that you are attentive to the needs of your community.

The quality of your content

Make sure that the content you offer is of quality. Whether on your website, on a blog or on social networks. Once again, consistency is essential. Beyond the content, your content must be well structured. Also, it must be presented in an attractive way. In all cases, it must be relevant to your target. Regular updates are essential. In addition, implementing SEO actions is a must. This allows potential customers to find you on search engines. Especially when they are looking for products and services similar to what you offer.

We are your ally to strengthen your digital image

So, does your digital image live up to your services? Do you want the public to perceive the quality of your products and services? It may be time to reassess your digital strategy. At Boumgrafik, we are here to support you in this process. We can set up branding adapted to the digital age. We do everything we can to reflect the value of your company on the Internet.