A good corporate branding will reach your target faster and longer than any advertising. Big or small, your company will benefit from a good brand fit.
Almost 77% of consumers base their purchases on a brand image. Since a consumer usually builds his or her opinion about your company at first glance, consider your branding as your main business card.
Less than 10 seconds: this is the average time your company has to make a good first impression and outpace your competition.
Just like on a first date, the first look can provoke thunderbolts or, on the contrary, kill desire in the bud. Such a process is often unconscious. Since 95% of buying decisions are also made unconsciously, an effective corporate branding must please the eye instantly and move emotionally.