The image of a company should be the heart of its communication strategy. Today, in the era of new technologies, the image projected by a brand can help propel it or reverse it, make it flow.

We have already discussed the different stages of the creative process in order to build a brand image that is perfectly aligned with the company’s fundamentals, market and target audience.

But more specifically, how do you create effective branding that can support the evolution of a brand?

First, what does the brand image of a company include? It not only contains a logo, but a set of elements – among other visual and textual – that create a unique universe to the company. This includes:

• The name of the company;
• The logo ;
• Graphic elements: images, photos, typography, colors, graphics;
• Storytelling and the origin of the company;
• The mission, values ​​and vision of the brand;
• The signature and the slogan;
• The advertisement ;
• The environment (the business / commercial atmosphere, interior design, etc.);
• Employees (their knowledge and commitment to the company’s and brand’s values ​​and mission, how they communicate with customers);
• Your Network (business partners, suppliers, etc.);
• Communication tools: envelopes, writing paper, business cards, corporate folders, etc.

When creating your brand branding, you need to find a way to bring all the elements together in a unique and representative way.

Here is a diagram that represents what should be a complete branding, in terms of visual identity, business and communication.

You now know what should be included in your branding.

But that’s not all. To achieve a strong brand image, we must follow these few tips!

Did you know that the average American is exposed to nearly 16,000 advertisements, logos and brands every day?

In this context, simplicity is the master of the game, so that your brand is easily remembered among all others!

We must therefore rely on a simple, clear and clean graphics. It is useless to add a multitude of elements that will only increase the image.

Think of the Nike logo: the Swoosh is now recognized everywhere. Simple and efficient !

For graphic identity, it is generally suggested to stick to four colors that blend well, as well as two different fonts; no more.

The simplicity of the logo and slogan makes it easier for customers to remember and recognize them everywhere.

It is also suggested to stay focused on your company’s values ​​when designing branding. There are more and more brands, and the growing difficulty of standing out in the era of new technologies has created new consumer trends.

Customers now focus on a particular brand because of its values ​​and what it brings to society. So, to create a craze for your business, you need to create a branding that demonstrates yours.

To do this, it can be helpful to remember the fundamentals and history of the brand, in short storytelling. Go back to your roots: why did you start this business, where did you go from, what was important to you then, what did you want to achieve? This can help you reconnect with the deep values ​​of your brand and accurately present the company’s DNA.

Customers and potential customers will focus on what your brand represents, not just your products or services, which ensures greater loyalty.