An API, or Application Programming Interface, is a set of protocols used to allow different software, applications or web pages to connect with each other and share information. API integration may be necessary to effectively manage your online business using various web marketing software and other applications at the same time. Learn about the benefits of using APIs.
The benefits of full integration
API integration is the process where two or more applications are connected to each other through APIs and synchronize their data. Here’s why it’s important to do API integration.
By connecting your applications to each other, you save a lot of time by not having to enter the data needed for each application one by one. Indeed, a single entry allows you to synchronize all your tools, and updates all of your databases and your software for managing and monitoring your activities.
Easily track your inventory
API integration also makes it easier to track your inventory. Your sales and purchases are recorded in real time, which automatically updates your inventory and revenue. Thus, you can easily follow the movement of your stock and avoid breaks and wasted time checking inventory too frequently.
Establish accurate sales reports
Performing a full integration gives you the ability to set up essential sales reports for your business activities such as new contacts, summary of turnover, and tracking the frequency of customer purchases and their behavior vis-à-vis your store and your products.